Kickon Group has confirmed an increased ownership stake in the Continental Hotel Sorrento, strengthening the Group’s position within the Victorian premium hospitality market.

The Continental Hotel Sorrento — a landmark destination for dining, accommodation, and events — has been a key asset for the Group. The expanded share reflects Kickon Group’s long-term confidence in the property and its potential as an iconic coastal hospitality precinct.

With the increased ownership, the Group plans to continue enhancing operations, guest experience, and strategic venue programming, building on strong performance since reactivation of the site.